Your website is your first online real estate. This means that to attract qualified and targeted clients and customers, you have to do a lot of heavy work. So, even if you try your best, what if your website is still not making money?
Take a moment to retreat, keep a distance from your site, and start by solving the problem logically. If you find that your website does not give you the results you want, please take a moment to come up with the same simple strategies we will discuss below.
You don’t have enough traffic.
To make money online, you need traffic. If you want to sell a product with a high conversion rate, you can only make money with a few visitors a day, but if you want to make money from advertising, you need thousands of people a day. So low traffic is a serious problem.
How to fix it?
Do not expect to make money online with no traffic. When it comes to traffic, Google is the only way on the mind of many, but that is not true. There are many sources of internet traffic that you can use to reach your financial goals, but you need to know where to find them. Following are the two ways to boost traffic to your website.
Inbound bound links are a vital signal for Google and Bing to evaluate page quality. More inbound links from reputable and authoritative publishers and websites can count as more votes for that page. Improved performance leads to greater credibility and authority, along with higher search engine rankings.
There are many benefits to being active on social media. It allows you to build and interact with communities and promote referral traffic to your website. Besides, this is a great way to humanize your brand and increase brand awareness, authority, and loyalty. Social media will strengthen our content delivery work and attract more recipients. This will increase the number of inbound links to that content. Think of social media primarily as a brand builder and content marketing amplifier.
Your website design is unprofessional or not mobile-optimized.
People want to buy products from a reputable company. Professional website design is the first and most obvious sign that you can trust. In this case, the customer trying to convert may not be able to do so.
How to solve it?
Create a mobile application and upload it to Google Play, Windows Store, Apple Store, Amazon Appstore. Applications can be unrestricted, profitable through advertising, or paid. Making money from ads requires lots of downloads (at least 200,000) and lots of active users. To sell your application, you need a good marketing plan. Competition is fierce, and without a marketing strategy, it is hard to make meaningful sales.
Your website content is not working.
Without high-quality content, content strategies are useless. Posting stupid content will only damage your brand and reduce conversion rates.
How to solve it?
Only publish content that you are proud of and create value for your audience. You will create a high-quality website with rich content that can bring value to your readers. After a period, you will have enough readers and daily visits to make money through Google Adsense.
Your website isn’t fast enough.
Today’s users expect their website to load within 2 seconds. That’s why increasing your website speed by 1 second can increase your conversions by 7%. In other words, the company can earn more. Regardless of the industry you operate in, and your business cannot afford a slow website, you need a quick website to get their attention and money. Studies show that people no longer have to wait for a website.
How to fix it?
Depending on your website, this is a quick solution to increase the speed of your website. For instance, if you have multiple videos on a page, deleting some of them can speed up the page. Compressing website images also increases the loading time of the website.
Further modifications of this kind require the expertise of the developer.
- Decrease your CSS and JavaScript.
- Lower the number of redirects on your website.
- Review your hosting option.
- Optimize your site’s HTML code.
Your website isn’t optimized for SEO
The average company spends around 1% of its total revenue on advertising. If your business makes $ 1 million a year, you could be spending $ 10,000 on advertising. This appears to be a small percentage, but it sums up. Some industries, such as retail, spend more on advertising.
However, attracting organic traffic through SEO is free. You have to pay for the development and promotion of the content, which is no higher than pay-per-click. Comparing the proximity of users who visit your site with organic search and those who visit your site with paid ads, the results are just an example. Natural search closes near to 15%, and the paid search closes less than 2%. Therefore, your website may not be optimized for SEO, which is why you are not making any money.
How to fix it?
Optimizing your website for SEO does not happen overnight or a week. This is an ongoing process. It means that companies need to research SEO and include it as part of their strategy. Even if you spend on SEO services, it still takes time to optimize your website and make money. Companies that already use SEO should consider conducting a professional SEO report. If you already have a fast website and a responsive design, then the failure of the strategy may result in reduced traffic and reduced online revenue. You can use SEO audits to receive third-party information about your methods.
First, you need to increase the SEO of your website to attract more traffic. The following steps are to prepare for the successful completion of SEO. You can then focus on the conversion while continuing to update and publish new content.
- Do thorough keyword research: Tools like Ubersuggest can help you find keywords relevant to your business or niche market. Use it to find long-tail keywords that match the intentions of potential customer users.
- Create long, valuable content: According to Buffer, the ideal length for a blog post is 1,600 words. However, this is only the starting point. Before deciding on the optimal content length, search for the main keyword and then access the top 10 results of the SERP. Are some of these pages longer than 1600 words? Then you also have to.
- Optimize for on-page SEO: Learn how to optimize your website when creating a specific page. Elements such as titles, subtitles, URL tags, and meta tags all fall into this category. Please use the primary keyword as close to the beginning as possible in the title. It should also appear in bullets and at least one subtitle.
Conclusion
You may find that your website has encountered all of these problems, or some of them, or only one. But there must be one thing. Take care of your website, your users, and the rest will take care of itself. This is not a quick and easy process, but you can get accurate results with hard work.
