independent care group

413% Organic traffic increase. National logo & brand. Improved user experience.

Our Approach

After meeting with the Independent Care Group, it was quickly decided upon to use a letter icon of ‘ICG’, being that most people are aware of the company as this abbreviation. The current website was not fit for purpose and gave it's membership and potential new members a poor user experience. The company desperately needed a new modern vision and functionality that would sit comfortably as a national identity and brand.
Website Design 94%
Search Engine Optimisation 92%
Branding & Design 98%


Home Page User Experience

user experience

Icon Development


Inner Web Pages


Logo Design

  • The logo has a friendly and openness by the use of space, composition and rounded letterforms.
  • The letter ‘C’ is larger than the other two letters which emphasise the care given through the organisation and by its members.
  • The letter ‘I’ has a close connection or an individual or independent company/business/individual.
  • The logo will work in both white and black & white on all media and size requirements.
  • After careful consideration that the current tagline should be changed to be ‘The Voice of Independent Care’, I have submitted options for how the slogan is to be placed with the new logo.
  • All the fonts used are Google safe fonts allowing for free commercial use and easy application on both web and print media.
  • The logo allows for multiple colour options.
  • ICG wanted to move away from the standard colour associated with such organisations. Our colour choices use colours off the usual spectrum with a preference towards a silver colour tone.


Font Choices

You'll be in good company

Why be a partner?

We don’t work with anyone, and we work with clients that we know we can make a significant impact. We focus on your actual revenue growth; your bottom line is the end goal for all the work we do.

Website design and Digital Marketing

We live and breathe web design and digital marketing. All our services are competitively priced and if you would like a quote please get intouch. Through smart data digital marketing and beautifully crafted website design and development, we transform businesses; we improve them. Continuously.

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0131 618 7444

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