After meeting with the Independent Care Group, it was quickly decided upon to use a letter icon of ‘ICG’, being that most people are aware of the company as this abbreviation. The current website was not fit for purpose and gave it's membership and potential new members a poor user experience. The company desperately needed a new modern vision and functionality that would sit comfortably as a national identity and brand.
Search Engine Optimisation92%
Branding & Design98%
Home Page User Experience
Inner Web Pages
The logo has a friendly and openness by the use of space, composition and rounded letterforms.
The letter ‘C’ is larger than the other two letters which emphasise the care given through the organisation and by its members.
The letter ‘I’ has a close connection or an individual or independent company/business/individual.
The logo will work in both white and black & white on all media and size requirements.
After careful consideration that the current tagline should be changed to be ‘The Voice of Independent Care’, I have submitted options for how the slogan is to be placed with the new logo.
All the fonts used are Google safe fonts allowing for free commercial use and easy application on both web and print media.
The logo allows for multiple colour options.
ICG wanted to move away from the standard colour associated with such organisations. Our colour choices use colours off the usual spectrum with a preference towards a silver colour tone.