Over 3.8 billion members on Facebook, Instagram, LinkedIn, Twitter, Youtube, Pinterest, and Google+ bring opportunities for your business to connect with potential customers closer than ever before.
Even just a decade ago, it was on the business to move people through their sales funnels. The best way to proceed was to introduce an innovative idea, prove that it was the best, and show others how it solved their pain points. The business was responsible for performing all the research for the customer. Today’s shoppers are different. They often complete their product or service research before looking online to find a brand they trust.
That’s why social media is an essential investment for any business. These platforms are the go-to destination for customers who want to learn more about a company without necessarily interacting with them.
Since most of your profile and online activity through social media is made public ensures you can prove to everyone that you’ve got the answers to a problem someone faces.