Your website is your first online and usually your most important real estate. This means that to attract qualified and targeted clients and customers, you have to do a lot of heavy work. So, even if you try your best, what if your website is still not making money?
Take a moment to retreat, keep a distance from your site, and start by solving the problem logically. If you find that your website does not give you the results you want, please take a moment to come up with the same simple strategies we will discuss below.
You don’t have enough traffic.
To make money online, you need traffic. If you want to sell a product with a high conversion rate, you can only make money with a few visitors a day, but if you want to make money from advertising, you need thousands of people a day. So low traffic is a serious problem.
How to fix it?
Do not expect to make money online with no traffic. When it comes to traffic, Google is the only way on the mind of many, but that is not true. There are many sources of internet traffic that you can use to reach your financial goals, but you need to know where to find them. Following are the two ways to boost traffic to your website.
Inbound links are a vital signal for Google and Bing etc. to evaluate page quality. More inbound links from reputable and authoritative publishers and websites can count as more votes for that page. Improved performance leads to greater credibility and authority, along with higher search engine rankings.
There are many benefits to being active on social media. It allows you to build and interact with communities and promote referral traffic to your website. Besides, this is a great way to humanise your brand and increase brand awareness, authority, and loyalty. Social media will strengthen your content marketing and attract more visitors and potential customers. This will increase the number of inbound links to your website content. Think of social media primarily as a brand builder and content marketing the amplifier.
Your website design is unprofessional or not mobile-optimised.
People want to buy products from a reputable company. Professional website design is the first and most obvious sign that you can trust. In this case, the customer trying to convert may not be able to do so.
How to solve it?
Simply make sure your website is mobile-friendly, that it works on all size of devices and downloads quickly and has a good user experience..
Your website content is not working.
Without high-quality content, content strategies are useless. Posting poor content will only damage your brand and reduce conversion rates.
How to solve it?
Only publish content that you are proud of and creates value for your audience. You will create a high-quality website with rich content that can bring value to your readers and visitors. After a period, you will have enough daily visits to generate money from your products, services or through other advertising opportunities.
Your website isn’t fast enough.
Today’s users expect their website to load within 2 seconds. That’s why increasing your website speed by 1 second can increase your conversions by 7%. In other words, the company can earn more. Regardless of the industry you operate in, and your business cannot afford to have a slow website, you need a fast efficient website to keep their attention and have the chance to make money. Studies show that people no longer want to wait for a website.
How to fix it?
Depending on your website, this is a quick solution to increase the speed of your website. For instance, if you have multiple videos on a page, deleting some of them can speed up the page. Compressing website images also increases the loading time of the website.
Further modifications of this kind require the expertise of the developer.
- Decrease your CSS and JavaScript files.
- Lower the number of redirects on your website.
- Review your hosting option.
- Optimise your site’s HTML code.
- Use Plugins that make your website more efficient.
Your website isn’t optimised for SEO
The average company spends around 1% of its total revenue on advertising. If your business makes £ 1 million a year, you could be spending £ 10,000 on advertising.
However, attracting organic traffic through SEO is free. You have to pay for the development and promotion of the content, which is no higher than pay-per-click. Comparing the users who visit your site with organic search and those who visit your site with Google Ads or Facebook Ads, for example. The natural search conversion rate is around 15% (Dependent on various factors), and the paid search which is closer to less than 2%. Therefore, if your website is not optimised for SEO and organic traffic, you are missing a huge financial opportunity.
How to fix it?
Optimising your website for SEO does not happen overnight. This is an ongoing process. It means that companies need to research SEO and include it as part of their online strategy if it suits their business model. Even if you spend on SEO services, it still takes time to optimise your website and make money. Companies that already use SEO should consider conducting a professional SEO report. If you already have a fast website and a responsive design, then the failure of a good SEO strategy may result in reduced traffic and reduced online revenue. You can use our FREE SEO audits to receive information about your methods & strategy, good and bad.
The following steps are to prepare for the successful benefits of SEO. You can then focus on the conversion while continuing to update and publish new content.
- Do thorough keyword research: Tools like SEMrush (Our tool of choice) can help you find keywords relevant to your business or niche market. Use it to find long-tail keywords that match the intentions of potential customer users.
- Create long, valuable content: According to Buffer, the ideal length for a blog post is 1,600 words. However, this is only the starting point. Before deciding on the optimal content length, search for the main keyword and then access the top 10 results of the SERP. Are some of these pages longer than 1600 words? Then you also have to be that diligent.
- Optimise for on-page SEO: Learn how to optimise your website when creating a specific page. Elements such as titles, subtitles, URL tags, and meta tags all fall into this category. Please use the primary keyword as close to the beginning as possible in the title. It should also appear in bullets and at least one subtitle.
Conclusion
You may find that your website has encountered all of these problems, or some of them, or only one. But there must be one thing. Take care of your website, your users, and the rest will take care of itself. This is not a quick and easy process, but you can get accurate results with hard work. We offer SEO packages and as an SEO company, we help businesses of all sizes in Glasgow, Edinburgh and throughout the UK.
