independent care group

Bringing ICG's membership website and brand to a new audience

Our Approach

After meeting with the Independent Care Group, it was quickly decided upon to use a letter icon of ‘ICG’, being that most people are aware of the company as this abbreviation. The current website was not fit for purpose and gave it's membership and potential new members a poor user experience. The company desperately needed a new modern vision and functionality that would sit comfortably as a national identity and brand.
Website Design 94%
Search Engine Optimisation 92%
Branding & Design 98%

navigation

Home Page User Experience

user experience

Icon Development

consistency

Inner Web Pages

Branding

Logo Design

  • The logo has a friendly and openness by the use of space, composition and rounded letterforms.
  • The letter ‘C’ is larger than the other two letters which emphasise the care given through the organisation and by its members.
  • The letter ‘I’ has a close connection or an individual or independent company/business/individual.
  • The logo will work in both white and black & white on all media and size requirements.
  • After careful consideration that the current tagline should be changed to be ‘The Voice of Independent Care’, I have submitted options for how the slogan is to be placed with the new logo.
  • All the fonts used are Google safe fonts allowing for free commercial use and easy application on both web and print media.
  • The logo allows for multiple colour options.
  • ICG wanted to move away from the standard colour associated with such organisations. Our colour choices use colours off the usual spectrum with a preference towards a silver colour tone.

Branding

Font Choices

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