The Metaverse, which Matthew Ball envisioned in his book, is a network of real-time 3D worlds and simulations.
“We believe the metaverse will be the successor to the mobile internet,” said Mark Zuckerberg. “We’ll be able to feel present – like we’re right there with people no matter how far apart we actually are.”
The Metaverse is a hypothetical representation of the internet that enables people to experience 3D virtual worlds through various devices such as virtual reality headsets and smartphones.
The Metaverse will have a vast game-changing impact on marketing in many ways, and many of these will require the implementation of strategies and technologies.
Virtual Reality (VR)
Virtual reality has been around for a long time. In fact, it has already improved a great deal in recent years.
Through virtual reality, businesses can benefit from the interactions with their customers, allowing them to participate in developing their products and services.
Augmented reality differs from virtual reality; it doe not take over your whole vision. Instead, it adds various elements, such as data, animations and images.
With augmented reality, customers can interact with the products and services they buy without leaving their homes. This is a great way to introduce new marketing techniques and provide a similar marketing experience.
As the Metaverse’s development continues, advertising and branding opportunities will become more prevalent. Think of Nike’s recent purchase of a sneakers AR app or products with AR experiences directly on their packaging.
A virtual pop is a way to connect with potential customers and sell your products or services. Unlike a physical storefront, a virtual popup can easily access and reach a wider audience.
The bottom line: Having a virtual space will have less impact on the bottom line than having a physical storefront. It will allow you to cut costs and still provide a better experience for users.
The Metaverse can also serve as a place for people to meet and connect with others. From family get-togethers to charity events, there’s no limit to the number of people who can use it.
DJ Steve Aoki is one of the first DJ’s to enter the Metaverse. He invited the community to become his neighbour within The Sandbox. Upon purchasing land within the virtual environment, users can own it next to their own.
The DJ, who recently started wearing a Bored Ape Yacht Club NFT, invited his followers to the land sale with a tweet that said, “Won’t u be my neighbour?”. Aoki’s entry into the Metaverse is similar to the rapper Snoop Dogg, who recently announced his intention to own digital land.
Despite the hype, the Metaverse is still years away. Instead of waiting for the inevitable, digital marketers should start planning for the opportunities that will come their way. There are various ways to get ahead of the curve in the Metaverse, such as investing in virtual reality and AR advertising.