Business Growth
Danielle Wotherspoon
In mid-June Google is going to release a new factor called Page Experience as well as some new tools to help you out. This is going to be an important element that has an impact on rankings.
What is the Page Experience and how can you prepare for it?
In Google’s own words, here is what it means…
“The page experience signal measures aspects of how users perceive the experience of interacting with a web page. Optimising for these factors makes the web more delightful for users across all web browsers and surfaces, and helps sites evolve towards user expectations on mobile. We believe this will contribute to business success on the web as users grow more engaged and can transact with less friction.”
In other words, they are looking for how usable your website is.
Page Experience includes all aspects of how users interact with a web page and how good or painful it is for them. This includes existing search signals including, mobile-friendliness, safe-browsing, HTTPS-security and popup ads.
It also includes metrics in Google’s Web Vitals. Currently, the focus is on three facets: loading, interactivity, and visual stability.
- Loading
- Interactivity
- Visual stability
But as you know, you don’t want to wait for Google to release their algorithm update to then fix the issues as then you can potentially lose traffic to your website if something is wrong.
Is there anything you can do right away? Yes, there is.
Here are some granular details as to how you can enhance your user Page Experience.
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Optimise your website for mobile search
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Improve page speeds
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Ensure you have separate CTA’s
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Use Alt Text for images
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Focus on the content
Conclusion
User experience is going to become more and more important over time.
If you love a website and everyone else loves that site, Google will eventually want to make sure that the site ranks high.
Likewise, if everyone feels a website has a bad user experience, then Google won’t rank that website as high in the long run.
If you need help with your website or want to make sure it’s ready for the Page Experience update, get in touch with us today by completing the form below:
